Sada Tone:

  1. We use the language our audience uses.
  2. We use the simplest terms to make technical stuff clear and easy to understand.
  3. We’re ambitious, positive, and always focused on what matters to people.
  4. We’re transparent about what we’re doing and why, and we don’t hide behind ambiguity.
  5. We’re open, inclusive, and welcoming to everyone.


Swap formal words for normal ones
Formal Words
Normal Words
AssistanceHelp
CommenceStart
Enable  Let
Ensure Make sure
Further More

However        

But
In order to    To

Obtain    

Get
Provide    Give
Query    Question
Request    Ask
Require    Need
ResolveFix
ThereforeSo

Utilize    

Use


Use more verbs and fewer nouns
When we’re writing, we tend to swap out verbs for nouns. That’s because nouns are seen as fancier and more professional. Verbs are action or doing words, like ‘decide’ or ‘analyse’. And nouns are naming words, like ‘decision’ or ‘analysis’.

Nouns ❌Verbs ✅
We made a decision to
We decided to
We conducted an analysis of
We analysed
We provide help to customers 
We help customers



General Terminologies

Keep an eye out for terminology that we use all the time, but which might not quite be clear to people outside SadaPay (or even new people just starting out here).


Terms ❌Simple Words ✅
terminal / POS
 card machine
funds
money
reversal
refund