1. What is this campaign about?

Details:

This is a Mastercard Spend & Activation campaign by SadaPay. It rewards users for making international transactions using their SadaPay Mastercard. Users who meet their personalized spend thresholds have a chance to win vouchers.


Macro: Spend & Activation Campaign > About the Campaign 

Hey there! 

In collaboration with Mastercard, you've been selected for an opportunity to win{voucher name} worth PKR {voucher value}!

From 23rd October to 23rd December, all you have to do is use your SadaPay card on international platforms and spend a minimum of {band_threshold}. After that, keep on spending to become a top spender and win {voucher_amount}

International transactions that will count towards your spend include Netflix, Amazon, Spotify, iCloud and many more of your favourite platforms!


2. How can I participate?

Details:

Spend Campaign: Only users who receive an invite (email or notification) are eligible. They’re automatically enrolled — no sign-up needed. To participate, users simply make international transactions during the campaign period.

Users who can participate have been selected by us as per their previous transaction history.


Macro: Spend & Activation Campaign > How to participate? 

This campaign is for our loyal users who have been using SadaPay for international transactions.

Please note that this campaign is invite only. If you’ve received any communication from us, you’re already participating!?

Just keep using your SadaPay Mastercard for international transactions on your favourite platforms.

You have to spend enough on international transactions to meet the threshold that has been shared with you to qualify. After that keep spending to become a top spender and win the voucher

There are no extra steps for signing up


3. What counts as an international transaction?

Details:

Any transaction made on any international platforms or apps using SadaPay Mastercard counts. Local PKR payments don’t count.

Platforms such as: Netflix, Temu, iCloud, Spotify, Meta Ads


Macro: Spend & Activation Campaign > What counts as an international transaction?  

Please note that any transaction made on any international platforms or apps using SadaPay Mastercard counts i.e. platforms such as: Netflix, Temu, iCloud, Spotify, Meta Ads


4. How long will this campaign run?

Details:

The campaign will run for two months, starting [Start Date Placeholder] and ending [End Date Placeholder]. Any qualifying transactions made during this time count toward eligibility.


Macro: Spend & Activation Campaign > How long will this campaign run?

The campaign runs for 2 months — from 23rd October to 23rd December

Make your international transactions during this period to qualify and win a voucher!


5. How can I win a GiftKarte voucher?

Details:

Each participant has a unique minimum spend threshold. After meeting it, users are ranked by total international spend. The top spenders will receive their respective vouchers at the campaign’s end.

Based off of spends, users will either be eligible for foodpanda voucher of giftkarte voucher


Macro: Spend & Activation Campaign > How can I win a FoodPanda/GiftKarte voucher?

You’ve got a unique spend goal — once you hit it and keep spending, you’ll be in the running to win your voucher! The higher your international spend, the better your chances


5. How can I win a FoodPanda voucher?

Details:

Each participant has a unique minimum spend threshold. After meeting it, users are ranked by total international spend. The top spenders will receive their respective vouchers at the campaign’s end.

Based off of spends, users will either be eligible for foodpanda voucher of giftkarte voucher


Macro: Spend & Activation Campaign > How can I win a FoodPanda/GiftKarte voucher?

You’ve got a unique spend goal — once you hit it and keep spending, you’ll be in the running to win your voucher! The higher your international spend, the better your chances. ?✨


6. How will I know my progress?

Details:

Participants will get updates every two weeks via push notification and email. Updates will include current total spend, how close they are to the threshold, and motivational messages to keep them going.

Alternatively, we’re considering creating a tableau dashboard with live information, but we’ll proceed with that if confirmed


CX message:

We’ll keep you posted through our official channels!


7. What can I buy with a GiftKarte voucher?

Details:

GiftKarte vouchers can be redeemed on their platform, which hosts a variety of partner brands — from shopping and gaming to entertainment. Winners can choose the brand they want to spend on.

They can view the full list of merchants on their app or website


Macro: Spend & Activation Campaign > What can I buy with a GiftKarte Voucher 

GiftKarte vouchers are super flexible ? You can redeem them across tons of top brands, directly from their website or app.

Whether it's fancy restaurants, the latest tech or your favourite fashion brands, it’s your treat, your choice


8. When will winners be announced?

Details:

Winners will be announced one week after the campaign ends. They’ll receive an email and in-app notification confirming their win and next steps for voucher delivery.

We don’t want to specify the exact date yet as this will be done in collaboration with MasterCard, but a week should be enough.


Macro: Spend & Activation Campaign > When will winners be announced?

Winners will be announced after the campaign wraps up? Keep an eye on your email and app notifications — if you win, we’ll reach out directly with your voucher details!


9. Will I get my voucher instantly after winning?

Details:

Vouchers will be distributed digitally within a few days after winners are confirmed. All winners will receive their voucher codes via email.


Macro: Spend & Activation Campaign > Will I get my voucher instantly after winning? 

Once winners are confirmed, vouchers will be sent straight to your inbox within a few days


10. Do local transactions count?

Details:

No, only international transactions made in a foreign currency will count toward campaign eligibility. Domestic or PKR transactions will not be included in spend totals.


Macro: Spend & Activation Campaign > Do local transactions count?

Only international payments made on international platforms count! Any domestic transaction will not count towards your spends for this campaign


11. What is the winning criteria?


Macro: Spend & Activation Campaign > Winning Criteria

Hey there ?

Thanks for your interest in the Mastercard Spend & Activation Campaign! 

Just a quick heads-up — this campaign is only open to users who’ve received official communication from us via email or WhatsApp. If you’ve been invited, all you need to do is spend according to your assigned threshold to qualify.

Winners are selected based on total international spend during the time campaign is running, and the top spenders in each band will receive exciting voucher rewards! ?

So, if you’ve received the campaign invite — keep spending internationally and aim for the top!